November 29, 2018

Mount Airy Toyota Salesman Michael Brinegar a Total PRO

Michael Brinegar Mt Airy Toyota PROMichael Brinegar, better known as Mr. B here at Mount Airy Toyota, knows customer service. In fact, he’s written the bible on it — at least when it comes to car sales. He keeps notes to help him remember not just what kind of cars each customer has purchased over the years but their special occasions like birthdays. He emphasizes that he’s there for his customers even long after the sale has closed, always providing his customers with his personal cell phone number and email address. He keeps tabs on himself too, setting personal goals and tracking his success. 

That success has led to being on top. Michael joined the Mount Airy Toyota team in 2016. In 2017 he was named a “Toyota PRO” (Professional Retail Outstanding Salesperson) — one of the top 10 percent of salespeople in the Southeast Toyota Region who also is Toyota Certified. That year he sold 215 vehicles. With another month left in 2018, he’s already beaten his own record.

“I’m a blessed man,” Michael says. “I’m a blessed man in this business, I have good clientele.”

Michael fondly remembers a young boy along with his family buying a car. The boy knew about Michael’s “car bible” and asked what number where they going to be. In their case, they were number 198.

Another family has racked up several numbers, purchasing 11 vehicles from Michael.

“Be fair, honest, treat people as you want to be treated,” Michael says. “Imagine you are on the other side of the desk.”

Michael wasn’t always a salesman. Self-described as an “old country boy,” Michael was born and raised in Sparta, N.C. His previous career was in the music industry. He performed and recorded Southern Gospel music professionally for 14 years. In his free time now, you’ll still find him playing and writing music. He plays the guitar, bass, piano, and drums.

He and his wife had four children — one of whom is a Marine — and are now grandparents to four. Four is a bit of a magic number for the couple. They also have four dogs — three Jack Russell Terriers and a French Bulldog.

Michael started selling cars in 2015 and has only ever sold Toyotas. It’s a brand in which he believes. He drives a Camry and his wife drives a RAV4. Dealership owner, Scott McCorkle, asked him to join the Mount Airy Toyota team in 2016.

“Some of the best people I’ve ever met in my life I’ve met at this dealership,” Michael says. Team members get to know one another, respect one another, and help one another. Their family dynamic carries over to how they treat their clients.

Michael enjoys taking the time to find the vehicle that meets a customer’s needs and budget, whether it’s new or used and whether they come in knowing exactly what they want or with no real idea at all.

“It does my heart good at night to know I helped someone,” Michael says. “When a repeat or referral customer says, ‘Here’s Michael and I trust him,’ it feels good!”

Meet Michael at Mount Airy Toyota! We’re open Monday through Saturday from 9 a.m. to 8 p.m. at 508 N. Andy Griffith Pkwy in Mount Airy, N.C. You can also reach us online at mountairytoyota.com or call us at 336.786.2118. We look forward to seeing you!

November 15, 2018

The 2019 RAV4: Why You Should Buy an SUV Instead of a Sports Car


Look on the road these days and you’ll see a lot of one thing and not a lot of another – SUVs vs. sports cars. Buyers have driven away from small, cramped, and low and toward spacious seating with a view from a higher vantage point. At least for the traditional consumer, having room for the family and all their things, or perhaps the crew of friends and all their dogs, has made SUVs more popular than ever before. Toyota’s recent release of the C-HR and its upcoming release of the 2019 RAV4 are strong contenders in a crowded market.

Toyota has long earned love and loyalty for its RAV4, 4Runner, Highlander, Landcruiser, and Sequoia models. This year brought the introduction of the crossover C-HR, which was designed to fit a particular niche missing from the traditional Toyota lineup: something to bridge the gap between the SUVs, sedans, and compact cars. Edmunds named the C-HR as one of the Best Small SUVs for 2018.

Those who remember the Toyota FJ Cruiser will recognize the signature white roof available on the C-HR with a Radiant Green Mica, Ruby Flare Pearl, or Blue Eclipse Metallic body. Its body styling is edgier than typically seen from Toyota, in part because the C-HR carried over from the maker’s now defunct Scion brand.

The C-HR’s comes with push-button start, a 7-inch touch screen, 4.2-inch information display for the driver, auto-dimming rear view mirror, electric parking brake, and folding mirrors. Walk up to your C-HR with smart key technology and once you touch the door handle, the mirrors will unfold and display an illuminated logo on the ground. These lights complement the car’s halogen headlines, LED daytime running lights, and sculpted taillights.

However, Toyota shoppers will have noticed a lack in connectivity across the line. There’s no Apple CarPlay or Android Auto currently available, but this tech is expected to be added in 2019.

What else is coming from Toyota in 2019? The fifth-generation RAV4. The RAV4 was the bestselling non-pickup in the US in 2017. It was last redesigned in 2013. The new model will feature Dynamic Torque Vectoring All-Wheel Drive with rear Driveline Disconnect, meaning that the engine can not only direct available power to the rear wheel, it can pick the wheel that has the most traction. When all-wheel drive no longer is needed, the system disconnects and reverts to front-wheel drive. Partnered with the Toyota New Global Architecture platform, which Toyota started using 2015 with the Prius, the result is a vehicle built to go further and do more.

“The implementation of the TNGA platform allows RAV4 to adopt the charisma of a bolder and tougher SUV, but in a package that is lower and wider,” writes Toyota. “The longer wheelbase and wider front and rear tracks provide a stable, confident driving platform. For off-road prowess, the shorter front and rear overhangs will aid in RAV4’s ability to overcome rugged terrain.”

To be released in winter 2018 (soon!), the RAV4 will come in three versions: the premium Limited, rugged Adventure grade, or stylish XSE Hybrid that will be available spring 2019. On the Limited edition, standard features include a front-row moonroof and 8-way power-adjustable driver’s seat with memory and 2-way lumbar support, plus a newly-designed 7-inch Multi-Information Display (MID) and, for the first time in a Toyota vehicle in North America, a Digital Display Rearview Mirror. Options include ventilated front seats, heated rear seats, a panoramic moonroof, and hands-free liftgate.

With the expected arrival of the 2019 RAV4, our specials at Mount Airy Toyota on the 2018 RAV4 are better than ever. From the XLE to the LE to the SE, you’ll find saving of up to $3,799 on select models. In fact, there’s savings to be had on every Toyota model now through the end of the year. Plus our pre-owned vehicles also are marked down.

Toyotathon is on at Mount Airy Toyota. Come visit us at 508 N. Andy Griffith Pkwy. in Mount Airy, NC, visit us online at mountairytoyota.com, or give us a call at 336.786.2118.

Sweet Year End Savings on the Toyota Highlander

2018 Toyota Highlander

October 30, 2018

Scary Good Year-End Savings on the 2018 Toyota Tundra

2018 Toyota Tundra

The Toast of Mount Airy: Toyota and The World Capital of Toasters

The next time you wake up in the morning, head into the kitchen, and pop a piece of bread in the toaster, you’re going to think of two things that might surprise you — Mount Airy and Toyotas.

The small North Carolina town and the Japanese auto maker share an interesting connection when it comes to browned bread. As industrialism re-aligned the American food chain with sliced bread in every kitchen, Toyota exported its first automobile to the U.S. Twenty years later, Mount Airy — home to Mount Airy Toyota — became known as the Toaster Capital of the World.

A Short History of Toast 

Toasters, first invented in Scotland in 1893, took quite a few years to catch on in domestic life. General Electric built the first toaster for the home in 1909, but toasters’ signature pop-up feature didn’t come along until 1909. What really turned up the heat on the toaster market was sliced bread. First sold in 1928 as “the greatest step forward in the baking industry since bread was wrapped,” the new-fangled, pre-sliced loaves gave way to the saying “greatest thing since sliced bread.” Wonder Bread took a big hunk out of the bread basket when the company started marketing pre-sliced bread nationwide in 1930.

World War II marked a turning point for sliced bread. Officials banned sliced bread in 1943 as a wartime conservation measure. The ban coincided with a 10-percent increase in flour prices and a presumed shortage of wax paper, which was wrapped around sliced bread to keep it from drying out. Americans were distraught, and a letter that appeared in the New York Times drove the issue home:

“I should like to let you know how important sliced bread is to the morale and saneness of a household. My husband and four children are all in a rush during and after breakfast. Without ready-sliced bread I must do the slicing for toast—two pieces for each one—that's ten. For their lunches I must cut by hand at least twenty slices, for two sandwiches apiece. Afterward I make my own toast. Twenty-two slices of bread to be cut in a hurry!”

After the war, as rationing had passed and pre-made, pre-packaged foods were a sign of prosperity, bread boomed. “Most consumers happily ate six slices of industrial white bread a day during the 1950s,” according to a Salon article from 2012. Compare that to today’s gluten-free menus and burgers wrapped in lettuce!

Six slices of bread a day gave way to a demand for mighty little toasters designed for each and every home, so in the late 1950s, the Proctor Electric Company served up a thoroughly modern plant built specifically to produce electric automatic toasters in a tiny town called Mount Airy.

During the initial excavation phase of the plant, a large Native American burial ground was found on the site, according to the Mount Airy Museum of Regional History. Newspaper accounts of the day report that archeologists believed the graves to be between 300-600 years old. Sadly, there was no oversight to protect these grounds and an open invite to “hunt relics” was even issued to the community at large.

Mount Airy’s toasters shipped out across the nation. Just two years after the plant opened, it produced its 1,000,000 toaster. Close to 50 models were manufactured at the site and sold under the brand names of Sears, Montgomery Ward and Universal. In 1960, Proctor Electric Company merged with the Silex Corporation, and later with Hamilton Beach. A case study issued by the North Carolina Department of Environment and Natural Resources in 1995 reported that Hamilton Beach-Proctor-Silex was the world’s largest manufacturer of toasters and toaster ovens. The company’s Mount Airy facility employed 1,000 people and produced 35,000 toasters per day. By 1998 the plant was closed.

History of Toast, Toaster Capital of the World, Mount Airy

Not that toasters have fallen out of style. From early models with two slots, to four-slotted models with a variety of settings, to novelty toasters that brand an image of Hello Kitty or Darth Vader, toasters continue to be a kitchen staple. Whether for breakfast pastries or waffles, bagels or strudels, wheat bread or white, the toaster is a reliable friend.

Toyota’s Toaster Connection 

Just as Wonder Bread began selling sliced bread in the 1930s, Toyota started producing cars. A division of the Toyoda Automatic Loom Works was devoted to manufacturing automobiles in 1993. Toyota Motor Co. was established as an independent and separate company in 1937.

The changed economic and industrial landscape of the 1950s brought about the toaster craze and the first Toyota to be sold in the United States.

There’s a saying in the automotive business — that certain cars look like “a toaster on wheels.” Toyota’s now defunct sister brand, Scion, was one of the champion makers of toaster cars with its Scion xB, introduced in 2004.

“The original xB is perhaps the most gleefully rational car design to come out in the past decade, and somehow that basic, unassuming design manages to be fun as well,” wrote Jason Torchinsky in Jalopnik.

In 2007 the second generation xB, rounded out the five-door hatchback’s boxy corners. Improvements earned the xB a Top Safety Pick from the Insurance Institute for Highway Safety for six years in a row. With a host of customizable looks and out-of-the-box boxy design, the xB appealed to a younger car buying market. Kia — a company with abysmal ratings in the mid-2000s — saw an opportunity. The Soul rolled out in 2009 complete with dancing hamsters who earned Nielsen’s most effective automotive ad award two years in a row. The term “toaster car” even has been attributed to Kia Motor’s chief designer’s 12-year-old daughter.

The xB was discontinued in 2015 and, along with the Toyota Matrix, was replaced by the Scion iM. However, the Scion brand as a whole was scrapped and the iM turned into the Toyota Corolla iM for 2017.

Toyota has plans to develop a new box on wheels. These “e-Palettes” are described as “fully-automated, next generation battery electric vehicle[s] designed to be scalable and customizable for a range of Mobility as a Service businesses.” Or in other words, cute cargo containers. The e-Palettes conception includes partnerships with Amazon, Pizza Hut, and Uber. Might a roving, autonomous box deliver breakfast with a side of toast? We’ll see, as Toyota hopes to release the vehicles in time for the 2020 Olympics in Tokyo.

Mount Airy and Toyota Today 

Though our town may no longer be the Toaster Capital of the World, we have other interesting claims to fame. Our address of 508 North Andy Griffith Parkway, Mount Airy, NC heralds the birthplace of Andy Griffith and his friendly town of Mayberry. Our dealership, Mount Airy Toyota, is Surry County’s flagship dealer with an award-winning sales team. In fact, you Mayberry well find our selection and service is even better than sliced bread.


September 11, 2018

2019 Toyota Corolla Hatchback Turns an Old Standard into Something Sporty

It’s not too often the case that someone hears the words “Toyota Corolla” and thinks, “Ohhh, exciting!” Long known as an entry-point to the car-maker’s reputation for reliability, the Corolla is the oldest name in Toyota’s current inventory, aside from the Land Cruiser. There have been close to 45 million Corollas sold worldwide — thus it is ubiquitous exactly because it is the most popular car line in history. But what was once a quiet, innocuous little sedan has gotten a tune up.

“With the 2019 Toyota Corolla Hatchback, the carmaker fashions a substantial reminder that a small car with a rear hatch and a little attitude can be immensely appealing,” writes Kelly Blue Book.

Previously known as the iM, the brand new Corolla Hatchback is designed to be fun to drive. The 168 hp engine with 155 lb-ft of torque features 6-speed Intelligent Manual Transmission with close-ratio gears down low for acceleration and taller gears up top for better fuel economy. The ground-hugging body is mounted on MacPherson struts in front and a trailing-wishbone rear suspension for better control and less body roll. Disc brakes, all-season tires, and active cornering assist add punch to the overall stop and go.

A hatchback in and of itself has greater capabilities than a sedan. It’s more flexible in terms of what it can carry, provided more vertical trunk space without the restrictive back window shelf of a sedan. The 2019 Corolla Hatchback has 17.8 cubic ft. of cargo volume — the standard 2018 and 2019 Corolla sedans offer only 13.0 cubic ft. and compared to SUVs on the market now the 2018 Mazda CX-3 has a cargo volume of only 12.4 cubic ft.

Another Corolla Hatchback cool factor is its wearable connectivity. Got a smartwatch? Why not use it to locate your vehicle, lock or unlock the doors, or even start the engine — features perfect for warming up the engine before work on a cold, mountain day. Of course, there are also available heated seats and an available 8-speaker, 800-watt sound system to make the ride even more fun.

“The main creature comforts of the Corolla have been admirably handled. The interior feels good, with no demerits or obviously cut corners. Road noise is commendably attenuated, and the Corolla is comfortable even for 6-foot adults with a little meat on their bones,” reports Digital Trends.

Toyota doesn’t sacrifice fun for function. The 2019 Corolla Hatchback comes with Toyota Safety Sense 2.0, which includes a pre-collision system with pedestrian detection, lane-departure alert, and even road sign assist, which uses an intelligent camera to detect speed limit signs, stop signs, and yield signs and display feedback on the multimedia screen.

“Overall, the 2019 hatchback model is a pleasantly surprising piece of work, roomy, premium and loaded with great features,” reports AutoGuide.

The 2019 Toyota Corolla Hatchback is just rolling out to dealer lots now — late summer 2018 — but if you’re eager to build your own, Mount Airy Toyota can make that happen. Give us a call at 336.786.2118 to discuss available features and, if a new car isn’t quite what you’re looking for, we can find the right used vehicle for you.


Fall Deals on 2018 Toyota Tundra

2018 Toyota Tundra

Fall Deals on 2018 Toyota Avalon

2018 Toyota Avalon

August 31, 2018

Mount Airy Toyota Sponsors Mayberry Days Festival

“When a man carries a gun all the time, the respect he thinks he's getting might really be fear. So I don't carry a gun because I don't want the people of Mayberry to fear a gun. I'd rather they respect me.” — Andy Taylor
________

Sometimes we long for small towns and more simple times. Back when we knew our neighbors and all the town’s comings and goings, bake sales and talent shows were big events and we could count on meeting a friend at the grocery or hardware store. Nostalgia conjures up a place not unlike Mayberry — that fictional town where Mount Airy-native Andy Griffith was born and raised and where, for nearly 30 years now, a festival celebrates bygone days.

Mayberry Days, held Sept. 24-30 in historic Mount Airy, is a family-oriented festival featuring a parade, live music, comedy shows, a slew of contests including pie-eating, pork chop sandwich-eating, and a checkers tournament, educational lectures, Andy Griffith movies, and special guests from the Mayberry show. It’s about as wholesome as you can get.

As an expression of gratitude to the local community, Mount Airy Toyota is an annual festival sponsor. Be sure to look for Mount Airy Toyota at the festival — you may even see one of our cars in the parade. The parade is a festival highlight with appearances from esteemed luminaries including the Pickle Queen, Potato Queen, and Pork Princess, a marching band, vintage squad cars, and a cow wearing shoes.
Want to get in on some of all the action? Consider the apple peeling competition, which harkens back to an episode of The Andy Griffith Show in which Andy peels an apple in one long, curly strip. If you’re hungry, enter the pork chop sandwich-eating competition and try to beat the record of eight. Know-it-alls will want to be part of the trivia contests, while those with a nine-iron on their shoulder can play in the Mayberry Days Golf Tournament (aka The Emmett).

Take in a show at the Historic Earle Theater, an old-time music hall and stage that’s been entertaining folks since 1938. Throughout the year, the theater features exhibits, an audio-guided tour, lessons, and workshops. During Mayberry Days, you can catch comedy from The Mouth of Mayberry, John Floyd, on stage, reminisce with Memories of Elvis, and join in a discussion about “Murder in Coweeta County,” a 1983 film about a true crime in which Griffith takes a turn playing the villain to Johnny Cash’s sheriff. On Sept. 28 the theater welcomes the best in bluegrass and Americana for the Beyond the Blue Ridge series, and on Dec. 29 there will be a dance.

For a full schedule of Mayberry Days activities as well as tickets and competition registration, visit surryarts.org/mayberrydays.

While you’re in town, come on by the dealership and visit us too. We’ve got great specials on new and used cars plus military and college discounts. You can find us at 508 North Andy Griffith Parkway, online at mountairytoyota.com, or just give us a call at 336.786.2118. We’ll be happy to take you out for a test drive or, if you find yourself in a bind, ring up our service department and we’ll make any needed repairs. You might even go ahead and watch “Barney’s First Car” to get you in the automobile shopping mood.