Goodbye “Salesman,” Hello “Associate”: A Change for the Positive

Remember when car salespeople wore plaid, polyester suits? Years ago, these salesmen were the norm and looked and acted, well like you would expect someone in a plaid, polyester suit to act. Who recalls trying to get a deal on a car and waiting hours for the "manager" to approve the deal? Was that a gimmick? While there is an approval process in place for asking for price adjustments still today, forcing you to sit there in the office and sweat it out while eating free hot dogs is long gone. Dealerships want to work with vehicle buyers and they know building brand and consumer loyalty is very important in a crowded market. 

In fact, salesmen are now generally referred to as Sales Associates and many women are joining their ranks. According to the Bureau of Labor Statistics, women make up 21.4% of all employees at auto dealers. The hope is that this number will continue to grow to provide a more balanced experience for shoppers and more opportunities for women wanting to work in the sector.

In a 2017 analysis conducted by Frost & Sullivan, it was found that 51% of all licensed drivers were women and that 80% of car buying decisions are influenced by women. While most of the women employed at dealerships are in support positions, there are more women in the role of Sales Associates than ever before.

Honest conversations and clarity are best practices and Sales Associates and other dealership staff will help you understand your options. Knowing your budget in advance and your needs will go a long way in helping them find a good fit for your individual situation. You may have heard the phrase "champagne taste on a beer budget,” and we’re here to help you manage your expectations and still find a great vehicle for you that fits your wallet. New or pre-owned.

Today’s Sales Associate knows that information is on your side and you’ve likely done your research before you ever step foot on the lot. Consumers can research prices in the area ahead of time, see what options are available, compare added-on costs, and review the vehicle's history before even walking on the lot. With new vehicle sales options, including some that deliver a vehicle right to your door, we know that gimmicks and pushy sales tactics are not going to fly.

Our website lets you research vehicles and prices in advance, apply for credit, schedule services, and look for specials on vehicles to lease or buy (new and pre-owned).

Helping you after the sale is one of the ongoing roles of the modern vehicle Sales Associates. In 2018, move than 17 million vehicles were purchased, and the numbers bear out that the industry-wide trend is going away from passenger cars and towards SUVs and trucks; also, most sedans and hatchbacks show declines (Car and Driver). That’s no news around here, trucks and SUVs are popular and practical choices for the terrain in North Carolina and Virginia. Once you’re out the door, our work continues! We want to make sure you are happy with your choice and are available for any questions you might have about the vehicle’s features or service needs. With an increase of technology in vehicles, many people are still learning how to best utilize these safety, entertainment, and other features.

At Mount Airy Toyota, our customers come back when it’s time buy a new vehicle because they know and trust that we will always have their best interests in mind. We remember the golden rule here at Mount Airy and try to treat everyone with the kindness and thoughtfulness we would our own family.

Our commitment to our customers does not stop at the new car department. We intend to stick with you and give you the very best that we have to offer throughout the lifetime of your car, truck, or SUV. We offer comprehensive care via our car service and repair center.

We are proud to be a 2019 J.D. Power Certified Customer First Award for Excellence dealership for achieving the highest level of customer recognition in Five Core Areas: Customer Treatment, Employee Engagement, Facilities, Processes, and Training Certification.

Read our reviews online to find out why your neighbors choose Mount Airy Toyota.

Whether you are in the market for a rugged truck for work, a SUV for a growing family, or a sporty convertible to tool around town, we are here to meet your needs and find you that perfect match-without a plaid suit in sight!